Header and footer presets

A preset is a header or footer design saved once and reused across layouts. Change the preset and every layout using it updates - so a new logo or a changed address is one edit, not twenty.

Find them under Header & Footer in the app navigation.

Creating a preset

The page has two sections, Headers and Footers, each with an Add header / Add footer button. Give the preset a name, design it, and save.

Header options

Pick a layout first:

Layout What it shows
Logo only Just your logo
Logo + Text Logo with a tagline or description underneath
Logo + Text + Links Full header with navigation links

Then configure the parts:

  • Logo - show or hide it, choose the image, set alt text, pick a size (Small 80px, Medium 150px, Large 220px, Extra Large 300px) and alignment.
  • Text - a tagline or short description. Supports {{ secrets.xxx }} and {{ variables.xxx }}.
  • Navigation Links - each with a label and a URL.
  • Direction - stack the elements vertically, or lay them out side by side.
Layout What it shows
Minimal Copyright and unsubscribe only
Full Social links, custom text, copyright and unsubscribe
  • Social Links - Facebook, Instagram, X (Twitter), LinkedIn, YouTube, TikTok, Pinterest, Snapchat, Tumblr, Twitch, Vimeo, Email and Website.
  • Custom Text - company details, legal text, anything you must include. Supports variables and secrets.
  • Legal - show or hide the copyright line.
  • Direction and Alignment - vertical or horizontal, left / center / right.

[!TIP] Put your business address and legal identifiers in the footer's custom text. Most jurisdictions require them on commercial email, and a preset means you cannot forget it on a new layout.

Using a preset in a layout

Open a layout in the visual builder and click the header or footer region on the canvas. The Saved preset dropdown lists your presets plus Custom (this layout only).

Choose a preset when the design should stay in sync with your other emails. Choose Custom when this one email genuinely needs something different - a one-off campaign header, say.

Deleting a preset

If a preset is in use, the app blocks the delete and tells you exactly which layouts depend on it:

Used by 3 template(s): Order confirmation, VIP welcome, Shipping update. Remove it from those templates first.

Switch those layouts to another preset or to Custom first, then delete.